The link between the palette of flavours of Jancis Robinson and terroir Piedmont

Jancis Robinson is one of the main characters in the promotional context of the wine world. With her 40 years of experience she makes a remarkable statement with a clear 'pro' for the Italian wine market in the Financial Times NY.

Thus, in one of her most recent statements, she convinces to leave France behind and to believe more in the Italian 'terroir', which not only has sustainable sources but also closely matches the taste of today's wine consumer. She also advises to visit foreign markets more often to talk about Italian wines and to be prepared to engage in the right dialogue. By the way, according to La Jancis Robinson, it is almost a mystery that Italy has grown so much, because many do not understand the complexity of the Italian wine market.

Therefore, the authorities of the institutions involved in the promotion of the wines must also be urgently awakened. It is important to be present in foreign markets more often, to organize more tastings in the same location and with a real agenda. We need to work hard on programming instead of sending out invitations to press tours just ten days before the event itself, just think of the end-of-year tours, as if it were only then that people realised that there were pennies to spend. The plus point of other wine countries and the negative point of the Italian wine market is the organizational strategy.

Italy has a strong image and is hospitable. It is also a fascinating country with a historical, often family context in which numerous wine domains are transformed into a strong marketing story. It is necessary to put an end to the constant comparisons with France, which, with its so-called historical background, often now finds itself in crisis situations. Italians need to preserve their identity, because they have sources that can help them to score top marks. Direct sales is a trend in strong growth and, of course, a webshop is the perfect tool for this. This is Jancis Robinson's clear and unequivocal view of the wine kingdom of Italy and at the same time the future of Piedmont. Jancis Robinson clearly has a strong preference for the wines of GAJA about which she regularly writes articles.   

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